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09 November 2017
- FARA Shops

The Affluenza Epidemic

Is charity shopping the vaccine needed for today's epidemic of Affluenza?


Richard Denniss explores this modern plague that continues to have a devastating impact on the environment.


Here are some high lights from his brilliant article from Sunday 29th October 2017 for .theguardian.com


“Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away.


“But the fact that our consumer culture is a recent innovation does not mean it will be easy to change. Indeed, the last few decades have shown how contagious affluenza can be. But we have not always lived this way, which proves that we don’t have to persist with it. We can change – if we want to.

"I define consumerism as the love of buying things. For some, that means the thrill of hunting for a bargain. For others, it is the quest for the new or the unique. And for others still it is that moment when the shop assistant hands them their new purchase, beautifully wrapped, with a bow, just as though it’s a present.


But the love of buying things can, by definition, provide only a transient sense of satisfaction. The feeling can be lengthened by the “thrill of the chase”, and may include an afterglow that includes walking down the street with a new purchase in a branded carry bag. It might even extend to the moment when you get to show your purchase to your friends and family.”

"Put simply, if we want to reduce the impact on the natural environment of all of the stuff we buy, then we have to hang on to our stuff for a lot longer. We have to maintain it, repair it when it breaks, and find a new home for it when we don’t need it any longer. If we want to cure affluenza, we have to get more satisfaction from the things we already own, more satisfaction from services, more satisfaction from leisure time, and less satisfaction from the process of buying new things."


To read the full article click here

Blog written by - FARA Marketing Team

FARA Charity Shops supporting the work of FARA Charity transforming the lives of vulnerable and disadvantaged children and young people in Romania. FARA Enterprises Limited is wholly owned by the FARA Foundation. Registered Charity No. 1139349